When Kia Motors created a super-mini car for the global market, they once again came to Namebase to develop a name that would appeal around the world. The smart, sassy and cool vehicle needed a name that exudes personality and communicates the urban nature of the automobile. Namebase created Picanto®. The name rolls of the tongue with a spicy flavor perfectly suited to this vehicle’s attitude. Year after year, Picanto surpasses Kia’s most optimistic sales projections.