Kia Motors was one of the first into the market for crossover vehicles and sought a name that easily conveyed the idea of roominess to a global audience. Namebase created Rondo. The name’s phonetic construction and visual approach communicates “open space.” Semantically, the name stems from French Rondeau, a lively form of choral music. In keeping with the Namebase-designed nomenclature system of masculine endings – Sorento, Rio, Picanto – the Kia Rondo fit right in.