Healthcare & Pharma

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When launching its new robotic surgical system, TransEnterix sought a name that communicated a range of ideas from precision and dexterity to the enhancement of the senses. Namebase developed Senhance, a name that communicates functional benefits and has a warm sound that evokes feelings of comfort and care.

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Mentor Corporation, pioneers in implants and aesthetics, came to Namebase in need of a name for their new hyaluronic filler. The name needed to communicate safety and purity and be descriptive as well. Namebase coined the name Puragen from “pure regeneration,” speaking to the product’s ability to restore fullness to the facial skin structure naturally and immediately. Puragen has become a success in the booming facial...

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As part of their launch of the fat-blocker Xenical, (generic name, Orlistat), Roche also introduced a companion education program to support their patients' weight-loss goals and to provide diet recommendations for avoiding the drug's side effects. Namebase created Xenicare™ as the clear and most effective name choice for the patient community and support program.

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When BARD®, a market leader in soft tissue reconstruction, came to Namebase to develop a descriptive brand name for their solution for resolving acid reflux, we developed Endocinch.™ The name not only described the product but also communicated its ease of use. Instead of surgery, the Endocinch Suturing System is designed for endoscopic placement of sutures in the soft tissue of the esophagus and stomach.

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Namebase worked with Spectranetics, a leader in medical technology, to develop a name for their new laser sheath technology product. The name had to communicate the idea of a ‘light touch’ –the key capability the product provides to surgeons. Spectranetics chose GlideLight, a highly approachable name that is light on the tongue and easy for surgeons to say.

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Columbia Laboratories developed a new testosterone replacement therapy with a unique delivery system. A name with a masculine tone was needed. Namebase developed the trade name STRIANT. After conducting prescription accuracy testing, we determined that STRIANT was well received by physicians and patients alike. The phonetic attributes of this coined word lend associations of strength and masculinity.

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When Columbia Laboratories was introducing a new fertility enhancing progesterone gel, they turned to Namebase to develop a trade name that would appeal to both physicians and patients. Namebase developed the name PROCHEIVE. “Pro” for positive and progesterone and “chieve” for achieve – suggesting, while being FDA claim compliant, the ability to achieve pregnancy.

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