![Prochieve by Columbia Laboratories - Medical Product Naming Agency](https://static.spacecrafted.com/c0641774f2fc4e3abb443197e62ba733/i/cbd81ee7ec9a42d2a08ca227cdc1e05b/1/4SoifmQp45JMgBnHdmR4G/prochieve%20logo.jpg)
PROCHIEVE for Columbia laboratories
When Columbia Laboratories was introducing a new fertility enhancing progesterone gel, they turned to Namebase to develop a trade name that would appeal to both physicians and patients. Namebase developed the name PROCHEIVE. “Pro” for positive and progesterone and “chieve” for achieve – suggesting, while being FDA claim compliant, the ability to achieve pregnancy.