Kraft presented Namebase with a challenge: they needed a name for their new dinner preparation product, a special blend of Kraft cheeses and seasonings used to spice up the main meal. Hundreds of candidates later, we created a tantalizing name: Fresh Take. The name did double duty. It stressed the product's fresh ingredients along with the idea of putting a new spin on supper.

Nestlé came to Namebase to brand a new line of innovative snacking products that are all natural and would span the gamut from seasonal fruit and vegetable bars to coconut waters. The name needed to have an uplifting and fresh feel. Namebase developed Outshine, a perfect way to communicate the unique farmers-market freshness of these products and connect with consumers who strive to snack in a healthy way.

Coca-Cola needed an uplifting and snappy name for their new fruit drink and we created FRUITOPIA. A play on utopia, an ideally perfect place, this name captures the joy and energy of the brand and promotes the product as an ideally perfect fruit drink.

Tyson Foods decided to branch into an entirely new market category with a family of restaurant-quality frozen appetizers. Tyson sought a livelier positioning for this new line, without losing sight of their key brand promise: high-quality, protein-rich foods. Our mission was to develop an umbrella name for the entire line-up, as well as descriptors which would capture the flavor and personality of each individual product offering. We helped...

We worked with Specialty Brands to develop a name for their exciting new frozen Mexican food product. The goal was to develop a brand name that captures the zesty flavors of the product line, without being too “foreign” or “exotic” in tone. We created the name José Olé, which allowed the brand to come alive with a story. José Olé is now smiling down from the frozen food aisle, offering easy and interesting new choices for a...

Namebase worked with a group of entrepreneurs to develop the name Mediterra for their line of Mediterranean-inspired food products. The name evokes the delicious and full-flavored tastes of the region and is extendable from hummus and bakery products to healthy nutrition bars.

After reviewing hundreds of names for Jacob Creek’s new organic wine, the team landed on Earth. Vine. Grape. In three short syllables, the name captures the growth stages of the grape seed. The straightforward architecture of this name also suggests that this vibrant, bright, and enticing wine has little added, an idea further shored up by the use of a period after each noun. The name—like the product itself—is refreshingly pure, simple,...

When launching its new brewery, craft beer line and tasting stations, the team from Bone Hook Brewing were seeking a name that spoke to the spirit of Florida, told an engaging story and had strong merchandising potential. Namebase developed Bone Hook Brewing, ensuring a focus on rustic adventure and the sea that is unique to Florida.

Pernod-Ricard needed a name for their new light and fresh wine range from the Jacob's Creek brand. The name had to connote the wine's crisp flavor and refreshing taste. Cool Harvest captured the flavor that comes from grapes harvested during the cool of the night and the label's silver tree, moon, and stars beautifully supports this classic, yet distinct mark.

Pernod Ricard returned to Namebase to name their newest prestige product under the Chivas Regal umbrella. For this offering, their first introduction into the blended malt whisky market, the team was seeking to communicate an upscale image without being overly aristocratic. Namebase helped develop the name Ultis, communicating the level of prestige the offering provides.