We worked with Specialty Brands to develop a name for their exciting new frozen Mexican food product. The goal was to develop a brand name that captures the zesty flavors of the product line, without being too “foreign” or “exotic” in tone. We created the name José Olé, which allowed the brand to come alive with a story. José Olé is now smiling down from the frozen food aisle, offering easy and interesting new choices for a festive mealtime. The name communicates just that with its fun, catchy tone. We also developed sub-brand names for the individual flavor offerings, Mexi-Minis and Fiesta-Minis, extending the line’s appeal.