While we spend much of our time naming products, product lines, services and solutions, some of our greatest and most challenging projects involve company naming. Below are some examples of the companies that have worked with Namebase to produce effective names that have helped them acheive great heights.
Namebase worked with a group of entrepreneurs to develop the name Mediterra for their line of Mediterranean-inspired food products. The name evokes the delicious and full-flavored tastes of the region and is extendable from hummus and bakery products to healthy nutrition bars.more
Live Data Systems needed to re-brand themselves to reach a broader demographic and establish themselves as an innovator in the clean-tech market space. We developed Noveda Technologies to communicate their innovative approach in the fields of energy efficiency, renewable energy and sustainability. Noveda Technologies provides hosted, web-based solutions that monitor, diagnose, and track the performance of all conventional energy, renewable...more
Just as the country was emerging from recession, Capital Access Network was seeking to launch an on-line small business lending portal that businesses could easily use to access loans to jump-start their business. The name needed to be accessible, communicate the ease of the loan application process as well as the broad availability of funds. Namebase developed CapTap, a warm and inviting name that communicates the flexibility and quick-turn...more
Royal Bank Of Canada spun off its Royal Bank Growth division – the venture capital wing specializing in the funding of technology ventures. Namebase developed Primaxis. The word says: “Prime”, “Maximum” and “Axis” – all strongly positive terms that communicate growth and innovation. Primaxis has become a successful venture capital firm with a diversified portfolio with a focus on technology.more
A company named Whole New Home came to Namebase seeking an evocative name for their key offering platform: a digital and real world place that connects interior designers, vendors, and consumers. The client was seeking to portray a whimsical image that emphasized the ease and fun of the site and app. We developed Kabuni, a light-hearted name that means ‘design’ in Swahili. The entire community has embraced the name, using the name as a verb,...more
Experian called on Namebase to develop a name for their new online extended warranty brokerage. They were intent on having a very memorable and personable name for the new consumer-facing, web-based service. At Namebase, we feel that the best names are often the ones that call to mind an immediate visual image. We developed the name Green Umbrella. The name is very visual, connotes “protection” and “money” and has a good deal of...more
SolarWorks, Inc. and SolarWrights, Inc., two of the largest alternative energy companies in the Northeast decided to join forces. They came to Namebase in need of an aspirational name that would encompass the wide scope of their renewable energy solutions including solar electric, solar thermal and wind. We developed an elegant and unique way of saying “alternative” in the name developed for this merger: Alteris Renewables. Alteris...more