Marketers, product and brand professionals as well as sales leaders are often key contributors to the naming process because they know the importance of a brand name.

The name expresses the core value of the offering

The name itself is the central indicator of what the offering delivers to customers, how it makes them feel and how it meets their needs. Additionally, a name conjures up a concept and mental image of the product. For many products, the name is one of only two or three elements prospects will interact with prior to the purchase decision. It’s a big job.

Names must have staying power

It is also important to remember that while prices can be changed, and promotions and advertising are temporary, a name must serve the business for the long term. A name change is often costly and tends to divert attention from the core business. For this reason, name candidates must be carefully considered, with each candidate being carefully evaluated.

That’s where Namebase® brand naming specialists come in.