Brand Naming & Services

Why is a brand name such a critical decision?

Marketers, product and brand professionals as well as sales leaders are often key contributors to the naming process because they know the importance of a brand name.

The name expresses the core value of the offering

The name itself is the central indicator of what the offering delivers to customers, how it makes them feel and how it meets their needs. Additionally, a name conjures up a concept and mental image of the product. For many products, the name is one of only two or three elements prospects will interact with prior to the purchase decision. It’s a big job.

Names must have staying power

It is also important to remember that while prices can be changed, and promotions and advertising are temporary, a name must serve the business for the long term. A name change is often costly and tends to divert attention from the core business. For this reason, name candidates must be carefully considered, with each candidate being carefully evaluated.

That’s where Namebase® brand naming specialists come in.

Timetables to Meet Your Needs

To meet a wide variety of needs and timetables, we offer Full Service and Express Naming. Whichever service you choose, our mission remains the same: to create impactful brand names that are simple yet memorable, engaging, and importantly, available to use in your market.

Full Service Naming

Creative naming strategy development, name development and preliminary trademark services

  • Timeline: 3-6 weeks

Deliverables:

  • Two complete rounds of brand naming – hundreds of names per round
  • Preliminary Global Trademark Check on selected names

Express Naming

Creative naming strategy development, name development and preliminary trademark services

  • Timeline: 1-2 weeks

Deliverables:

  • One complete round of brand naming – up to 40 names
  • Preliminary Global Trademark Check on selected names
  • Company Brand Naming Services

Ready to get started?

Naming does not have to be a fraught, weeks-long process. Contact us for a FREE 30-minute consultation on your naming needs.

Schedule Today