Technology

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The New York City Taxi and Limousine Commission needed a name for its new taxi hailing app to be used by urban travellers to hail, book, pay for and enjoy their ride. With app stores teeming with similar offerings, Namebase needed to develop a unique name that conveyed speed and convenience in a highly active and energetic way. Namebase developed ARRO to communicate the idea of efficiency, movement and control. The spelling,...

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Samsung came to Namebase seeking a name for its new Bluetooth speaker. The name needed to communicate the round look, surrounding nature of the sound with an essence of mood and balance. Namebase developed Radiant360 which highlights the full and rich sound from the speaker and reflects a sense of calm and design.

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When launching its new voice-enabled speaker, HARMAN was seeking a name that communicated both its beautiful design and the interactive nature of the speaker. Namebase helped develop the name 'Allure' which speaks to the relationship between the offering and the user as well as the speaker's graceful styling.

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When launching its new robotic surgical system, TransEnterix sought a name that communicated a range of ideas from precision and dexterity to the enhancement of the senses. Namebase developed Senhance, a name that communicates functional benefits and has a warm sound that evokes feelings of comfort and care.

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Johnson Controls came to Namebase seeking a name for a new technology that connects an organization’s HVAC, lighting, security and protection systems, enabling them to communicate on a single platform. Namebase developed Metasys, which communicates the very essence of the technology as a comprehensive system.

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Motorola Mobility had developed a new, all-in-one fitness and GPS device that allows users to set fitness goals, tracks their progress and motivates them to achieve their goals. Namebase worked with Motorola to develop a name that resonated with fitness enthusiasts, including both serious and casual athletes. We created MOTOACTV, which communicates the motivational aspect of the product and underscores that Motorola's...

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IBM Websphere logo.png

When IBM sought a name for their new business solutions software, they came to Namebase. The offering had a key benefit of providing a level of security with open-access features for easier integration with other systems. We created the name WebSphere, which conveys both security and universality, with its connotations of space, strength, and integrity. WebSphere now serves as an umbrella for a billion-dollar family of...

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The business-to-business division of Eastman Kodak was launching a new product that would revolutionize commercial printing management. With the goal of communicating enhanced speed and connectivity, Namebase developed Prinergy, a simple but effective combination of 'printing,' 'energy' and 'synergy.'

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Phone and logo.png

NEC came to Namebase needing a name for their new shock- and water-resistant mobile device designed for the most rugged environments. With a target market of military and field technicians, the device required a name that communicated durability, the outdoors as well as intelligent features. The name Terrain was a perfect fit as it does double-duty suggesting both a stretch of land and a field of expansive knowledge.

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