Motorola Mobility had developed a new, all-in-one fitness and GPS device that allows users to set fitness goals, tracks their progress and motivates them to achieve their goals. Namebase worked with Motorola to develop a name that resonated with fitness enthusiasts, including both serious and casual athletes. We created MOTOACTV, which communicates the motivational aspect of the product and underscores that Motorola's technology is behind the device.