Home Improvement

Kabuni - App Naming Service

A company named Whole New Home came to Namebase seeking an evocative name for their key offering platform: a digital and real world place that connects interior designers, vendors, and consumers. The client was seeking to portray a whimsical image that emphasized the ease and fun of the site and app. We developed Kabuni, a light-hearted name that means ‘design’ in Swahili. The entire community has embraced the name, using the...

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Canadian Tire was seeking a brand name for a private label home/lifestyle brand sold exclusively through their retail stores. The name had to speak to the wide range of stylish, affordable home products offered, including interesting innovations that help homeowners better mange their lives. Namebase developed for Living, a name that feels accessible, warm and relevant for the needs of homeowners in Canada today.

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We worked with Dremel, a unit of Bosch Tools, to develop a family of names for their versatile tool systems. Namebase developed Trio for their new multi-purpose rotary tool and Multi-Max for their oscillating tool system that provides for multiple attachments to complete a wide array of jobs. MultiMax is one of the best selling multi-use tools globally.

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