A company named Whole New Home came to Namebase seeking an evocative name for their key offering platform: a digital and real world place that connects interior designers, vendors, and consumers. The client was seeking to portray a whimsical image that emphasized the ease and fun of the site and app. We developed Kabuni, a light-hearted name that means ‘design’ in Swahili. The entire community has embraced the name, using the name as a verb, “Do you Kabuni?”