![CapTap Brand Naming Process](https://static.spacecrafted.com/c0641774f2fc4e3abb443197e62ba733/i/f00e57ebb34d4a6cb550bae465147f49/1/4SoifmQp45JMgBnHdmR4G/captap%202.jpg)
CapTap Small Business Lending
Just as the country was emerging from recession, Capital Access Network was seeking to launch an on-line small business lending portal that businesses could easily use to access loans to jump-start their business. The name needed to be accessible, communicate the ease of the loan application process as well as the broad availability of funds. Namebase developed CapTap, a warm and inviting name that communicates the flexibility and quick-turn nature of the offering.