Tyson Foods decided to branch into an entirely new market category with a family of restaurant-quality frozen appetizers. Tyson sought a livelier positioning for this new line, without losing sight of their key brand promise: high-quality, protein-rich foods. Our mission was to develop an umbrella name for the entire line-up, as well as descriptors which would capture the flavor and personality of each individual product offering. We helped Tyson select Any’Tizers for the family of products- a name that’s fun, lively, and clearly communicates that these wholesome snacks are appetizing for any occasion.