After reviewing hundreds of names for Jacob Creek’s new organic wine, the team landed on Earth. Vine. Grape. In three short syllables, the name captures the growth stages of the grape seed. The straightforward architecture of this name also suggests that this vibrant, bright, and enticing wine has little added, an idea further shored up by the use of a period after each noun. The name—like the product itself—is refreshingly pure, simple, and ever so natural.