Mentor Corporation, pioneers in implants and aesthetics, came to Namebase in need of a name for their new hyaluronic filler. The name needed to communicate safety and purity and be descriptive as well. Namebase coined the name Puragen from “pure regeneration,” speaking to the product’s ability to restore fullness to the facial skin structure naturally and immediately. Puragen has become a success in the booming facial aesthetics industry throughout Europe, Canada, and the United States, clearly demonstrating the name’s ability to communicate positively on the global level.