Xenicare - Brand Naming Consultants

Xenicare for Roche

As part of their launch of the fat-blocker Xenical, (generic name, Orlistat), Roche also introduced a companion education program to support their patients' weight-loss goals and to provide diet recommendations for avoiding the drug's side effects. Namebase created Xenicare™ as the clear and most effective name choice for the patient community and support program.

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