When BARD®, a market leader in soft tissue reconstruction, came to Namebase to develop a descriptive brand name for their solution for resolving acid reflux, we developed Endocinch.™ The name not only described the product but also communicated its ease of use. Instead of surgery, the Endocinch Suturing System is designed for endoscopic placement of sutures in the soft tissue of the esophagus and stomach.