CapTap Brand Naming Process

CapTap Small Business Lending

Taking advantage of the move toward new business start-ups, Capital Access Network sought to launch an on-line small business lending portal that entrepreneurs could easily use to access loans to start their business. The name needed to be accessible, communicate the ease of the loan application process as well as the broad availability of funds. Namebase developed CapTap, a warm and inviting name that communicates the flexibility and quick-turn nature of the offering