Experian called on Namebase to develop a name for their new online extended warranty brokerage. They were intent on having a very memorable and personable name for the new consumer-facing, web-based service. At Namebase we feel that the best names are often the ones that call to mind an immediate visual image. We developed the name Green Umbrella. The name is very visual, connotes “protection” and “money” and has a good deal of personality to boot.