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FINS for Dow Jones & Company

Dow Jones & Company came to Namebase to create a career-oriented website focused on the financial services market but extendable to other verticals. Unique for the category, the name FINS—with its connotations of steering and stabilizing—was a company favorite. And while the word's first two letters suggest financial industry, the mark can easily extend beyond financial services into sales, marketing, and technology job markets.