![Namebase is a brand naming agency and trademark screening company. FINS by Dow Jones - Brand Naming Company](https://static.spacecrafted.com/c0641774f2fc4e3abb443197e62ba733/i/d8c1cc83ff4f4f13bda41d7db497e513/1/4SoifmQp45JMgBnHdmRMv/FINS%20Logo.png)
FINS for Dow Jones & Company
Dow Jones & Company came to Namebase to create a career-oriented website focused on the financial services market but extendable to other verticals. Unique for the category, the name FINS—with its connotations of steering and stabilizing—was a company favorite. And while the word's first two letters suggest financial industry, the mark can easily extend beyond financial services into sales, marketing, and technology job markets.