![Primaxis - Bank Brand Name](https://static.spacecrafted.com/c0641774f2fc4e3abb443197e62ba733/i/f82ec838963145ff9278779eeeb34be1/1/4SoifmQp45JMgBnHdmRMv/Primaxis.png)
Primaxis
Royal Bank Of Canada needed a name for its technology-focused venture capital wing. Namebase developed Primaxis. The word says: “Prime”, “Maximum” and “Axis” – all strongly positive terms that communicate growth and innovation. Primaxis has become a successful venture capital firm, having funded many successful new fin-tech businesses.