![Softwin.jpg](https://static.spacecrafted.com/c0641774f2fc4e3abb443197e62ba733/i/e26eec7f850d4fc7a5fb08d5cd5eebf7/1/4SoifmQp45JMgBnHdmR4G/Softwin.jpg)
BiC Softwin and Comfort Twin
BiC needed a name for an exciting new disposable razor that had twin soft strips of moisturizers and a soft-feel grip. Namebase created the brand name Softwin to directly communicate the attributes of this shaver. This brand name has been a major share owner in the market and has since been extended to include Comfort Twin.