Vitamins and supplements live in a crowded space, and, with little advertising support, the only chance they get to communicate is from the shelf. The product name must truly perform: it needs to both be descriptive of its features and benefits and it must be unique enough to be trademarked. Namebase developed the nomenclature for the product line and created the brand names: TRIMUNE, GARLIFE, CRANASSURE, and STRESSEEZ. All four speak to the benefits of the product, communicate the features of the offerings and are unique enough to deserve trademarks.