Procter & Gamble’s Pampers brand needed a name for its new disposable bib product. The name needed to be fun and catchy to stand out in the already colorful baby product aisle. We developed BIBSTERS; an exciting, memorable name that is right on target and in line with the Pampers brand. It’s an integral part of a popular product line that includes Cruisers and Swaddlers. The name jumps off the shelf, at once saying what it is and appealing to those busy parents who appreciate a product that makes cleaning up a breeze.