![Namebase Brand Naming Specialists is a corporate product and brand naming agency. Cascade Complete - Product Naming Service](https://static.spacecrafted.com/c0641774f2fc4e3abb443197e62ba733/i/f1b45480044c440987c1f3cec9fba4f9/1/4SoifmQp45JMgBnHdmR4G/Cascade%20Complete%20logo.jpg)
P&G Cascade Complete
Procter & Gamble needed a name for a new dishwashing product that eliminates the need for pre-rinsing. We created Cascade Complete. Conveying “total” cleaning action, the name extends the Cascade line with phonetic aplomb. Procter & Gamble has since applied the “Complete” extension sub-brand to its Dawn, Dial and Crest brands as well.
![Cascade collection.jpg](https://static.spacecrafted.com/c0641774f2fc4e3abb443197e62ba733/i/d8f79cf52fea4246913becd03c5856a7/1/4SoifmQp45JMgBnHm9g4L/Cascade%20collection.jpg)
![Cascade Complete'.jpg](https://static.spacecrafted.com/c0641774f2fc4e3abb443197e62ba733/i/d3c2ca8a5e8a4bcc8ff7060c422e6057/1/4SoifmQp45JMgBnHm9g4L/Cascade%20Complete%2527.jpg)
![Cascade slogan.jpg](https://static.spacecrafted.com/c0641774f2fc4e3abb443197e62ba733/i/f57a8411a95a4cad9a2a3d498976093d/1/4SoifmQp45JMgBnHm9g4L/Cascade%20slogan.jpg)