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P&G Cascade Complete

Procter & Gamble needed a name for a new dishwashing product that eliminates the need for pre-rinsing. We created Cascade Complete. Conveying “total” cleaning action, the name extends the Cascade line with phonetic aplomb. Procter & Gamble has since applied the “Complete” extension sub-brand to its Dawn, Dial and Crest brands as well.

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